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“行业洞察”：创新引领潮流！各大运动服饰品牌布局新加坡概念店_我的网站

A |     对于有意在新加坡开展业务的企业而言，独到的投资眼光是非常重要的，抓住风口行业才能事半功倍，这也是出海企业必须关注的重要议题。    

    Shipping containers are loaded and unloaded onto ships at the Port of Los Angeles, California, on July 9, 2025. Photo: VCG
When even major US allies and trading partners are swept into Washington's alleged China-linked transshipment network, is the US still cracking down on its so-called illegal tariff evasion, or is it raising its "small yard, high fence" higher and tighten it further by wielding its tariff stick and extending tariff controls across normal global supply chains?
The White House on Thursday released a report identifying roughly 40 economies as participants in what it calls a "Shadow Transshipment Network", alleging that Chinese goods are being routed through third countries to evade higher US tariffs. The list stretches across Asia, Europe and the Americas and includes some of Washington's closest allies and largest trading partners.
Chinese experts said the report is partly aimed at defending Washington's tariff policy by shifting responsibility for its weakened impact onto other economies, while also pressuring them to follow US trade and origin rules. In effect, the US is trying to extend its unilateral trade restrictions beyond its own borders and deeper into global supply chains, they said.
Build 'higher fence'
The 25-page report claims that US import sourcing saw a "substantial reallocation" after the 2018 tariffs, as China's direct share declined and imports from identified transshipment economies rose. It alleges that some goods were routed through lower-tariff jurisdictions, where minor processing, relabeling, repackaging, re-invoicing or paperwork changes were used to create the appearance of a new national origin. 
However, the report itself acknowledges that alleged transshipment risks in several major economies are "embedded within broad legitimate trade flows." It also admitted that the post-2018 shift in US imports "does not establish" that all displaced Chinese trade was illegally transshipped and partly reflected "legitimate changes in production, investment, and sourcing."
False declarations of origin or simple repackaging can amount to tariff circumvention, but investing overseas, building factories abroad or sourcing components across borders are legitimate forms of supply-chain adjustment, experts said.
One purpose of the report is to portray Washington's tariff policy as effective while attributing its diminished impact to the responses of other economies, Zhou Mi, a researcher at the Chinese Academy of International Trade and Economic Cooperation, told the Global Times. 
This allows Washington to shift responsibility onto other economies and put itself in a more favorable position in shaping the narrative around its tariff policy, Zhou said.
Cui Fan, a professor at the University of International Business and Economics, told the Global Times that US rules for determining country of origin are not fully aligned with those used by other economies. The latest move could pressure other countries to adopt US standards, but Cui said such an approach is unlikely to work.
"Countries formulate their rules of origin based on a range of factors, including the scale and technological conditions of their own industries," Cui said. "Industrial structures and the global division of labor cannot be reshaped simply through pressure from one country."
Harmonization of rules of origin - applying the same rules across countries regardless of purpose - "would facilitate the flow of international trade," according to WTO on its website. 
It has also warned that misuse of such rules may turn them into "a trade policy instrument" rather than merely a device supporting other trade policy measures, according to WTO.
Washington was pursuing hegemonic politics and unilateral bullying in the economic and trade sphere under the guise of "reciprocity", a spokesperson for China's Ministry of Commerce said when commenting on the US use of tariffs to pressure other countries into restricting economic and trade cooperation with China. 
Disrupting global supply chains

Cui said production and trade networks linking China with South Korea, Europe and other economies have taken shape over years of market-driven specialization. By lowering production and logistics costs and improving efficiency, these networks have benefited businesses and consumers across participating economies.
"The real challenge facing global trade today is not so-called illegal transshipment, but the continued damage that unilateralism and trade protectionism are inflicting on the multilateral trading system," Cui added.
Since returning to office, the Trump administration has made tariffs a centerpiece of its trade policy, rolling out sweeping "reciprocal tariffs" and other broad duties that have drawn widespread criticism at home and abroad. On Thursday, Washington announced new Section 232 tariffs on drones and their parts and components, further expanding the range of products subject to US tariffs.
US tariffs have themselves pushed companies to reconfigure supply chains. Washington is now citing those very adjustments as evidence of circumvention, effectively using the market fallout from its own tariff policy to justify further trade restrictions, Chinese experts noted.
International trade is based on mutual benefit, and sovereign countries have the legitimate right to conduct economic and trade cooperation independently, Cui said. "No country should interfere with normal global trade simply to advance its own unilateral interests."
The report broadens its scrutiny beyond routing and documentation to include China-origin inputs or components, Chinese ownership or financing, relationships with Chinese suppliers or manufacturers, China-based production steps and China-origin routing histories.
Analysts believed the latest move is more than simply making the existing "high fence" higher. By trying to bring more economies and a larger portion of global supply chains within the reach of US tariff enforcement, Washington attempted to make the "yard" itself much bigger.
Cui warned that sustained US pressure to reshape normal trade and supply-chain links could fragment mature regional production networks, and reduce the efficiency of global resource allocation, with the impact extending far beyond China-US trade given the wide range of economies named in the report.
Zhou noted that companies would be forced to redesign supply chains to manage rising policy risks, adding costs that could feed back into the US through higher inflation while creating broader frictions and instability for global trade.
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B | 本篇文章中，我们将探讨新加坡潮流服装业的发展优势，旨在为大家提供全面的信息和支持，以便更好地应对企业出海带来的挑战和风险。各大服饰品牌落地新加坡 随着疫情的结束，健康意识在人们心中扎根，激发了运动消费需求的持续上升。全球运动鞋服市场因此迎来了快速增长，东南亚地区更是成为了户外运动品牌出海的热门目的地。不仅如此，众多运动品牌也在加速布局新概念店，通过构建用户社群来提高品牌的知名度。今年1月，亚洲除中国外最大的耐克旗舰店在新加坡乌节路盛大开业，占地2万8000平方英尺，分为三层，为顾客提供了沉浸式的购物体验，并结合了线上购物与线下取货的便利服务，打造了独特的运动时尚零售体验。

C | 户外运动品牌北面在退出本地市场后，近期又重新回归。法国的Hoka和Salomon也在新加坡的怡丰城和来福士城购物中心分别开设了它们的本地首家实体店。此外，JD Sports和Asics等品牌也在近两年内在马来西亚和菲律宾等地开设了东南亚最大的旗舰店。运动品牌纷纷进军东南亚市场，无疑是看中了该地区巨大的消费潜力。根据全球市场调查机构欧睿国际的数据，从2018年到2023年，全球运动鞋服市场规模从3312亿美元增长至3955亿美元，复合年增长率达到4%，超过了个人配件、美容和个人护理以及家电等多个消费品行业。预计到2028年，市场规模将达到5440亿美元，复合年增长率将提升至7%。

D | 东南亚市场在全球鞋服行业中占据重要地位，市场规模占全球的3%，仅次于大中华区和印度，成为亚洲第三大市场。新加坡国立大学商学院市场营销系副教授洪瑞云指出，随着健身风潮的兴起，运动服饰的需求不断上升。这些服饰不仅受到运动爱好者的喜爱，也成为了一种时尚象征，吸引了非运动爱好者的目光。

E | 东南亚地区因其炎热潮湿的气候，成为运动服饰的热门市场。用户社区有利于提升顾客粘性 东南亚的消费者与成熟市场的消费者一样，越来越注重实用性，偏爱舒适的运动鞋服，设计的进步也提升了运动服装的功能性和美观性，进一步促进了消费者对这类产品的购买欲望。以新加坡为例，根据新加坡体育理事会发布的2022年全国运动参与率调查报告，疫情前，每周至少运动一次的人口比例在2015年为54%，而自2020年疫情开始后，这一比例上升至69%，并在2022年达到74%，创下历史新高。如今，运动品牌的门店不仅规模越来越大，位置也越来越中心，它们不再仅仅满足于成为一家更大的运动装备零售店，而是致力于成为用户社群的核心。耐克在乌节路的新店设有一楼的Swoosh Studio，定期举办免费健身活动和讲座；三楼则提供Nike By You个性化定制服务，消费者可以定制独一无二的球鞋或运动衫。耐克东南亚和印度副总裁兼总经理Sanjay Gangopadhyay表示：“我们不将其称为商店，而更愿意称之为体育中心。与传统零售以商品交易为核心不同，体育中心超越了商店的传统定义，结合创新与灵感，为顾客提供更多运动和游戏的灵感，并在此过程中建立一个志同道合的社区。

F | ”洪瑞云副教授强调，这些新概念店的目的是吸引消费者的注意，提升品牌知名度。作为一种创新模式，它们有助于品牌在传统店铺中脱颖而出。

G | 她说：“品牌知名度至关重要，它是消费者购买旅程的第一步。在竞争激烈的市场环境中，成功吸引注意力有助于品牌从众多竞争对手中脱颖而出。

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Published on:07:49:53